A simple way to ignite innovation development speed is to change your destination.
When you move from a destination of …
“World wide expansion”
“We are shipping 300 units to a Learning Lab”
risk to the organization is reduced dramatically. It becomes easier for regulatory, finance, sales, marketing, product quality, etc, etc, etc. – to say yes when your destination is a limited marketplace experiment.
The result is you can learn faster and move faster.
Learning Labs can be – direct sale via the internet, 6 stores, 2 distributors, etc.. They are small and contained real world experiences where real customers buy and use your service or product.
In situations where there continues to be nervousness – you can execute the learning lab under a different company’s name. You can use a research company, vendor partner, etc. to be the “official” name. Over the years we’ve done this for Fortune 50 companies to help them reduce their perception of risk.
Importantly, if you have a true innovation – a true breakthrough – then you probably have depths of proprietary protection. As a result there is little risk to doing a public Learning Lab. Conversely, if your idea is not protectable – if it’s not proprietary – then you have to ask yourself why are you wasting your time on it….
To learn more about ways to IGNITE Innovation SPEED sign up for my free Webinar this Friday.
5 Tips for Accelerating Your Speed to Market
Friday Sep 16, 2016 2:00 PM EDT at:
This video podcast is being presented as a LIVE & INTERACTIVE webinar. On this episode Doug will review new learnings on how to accelerate speed to market. At the conclusion of the broadcast he will take your questions on increasing innovation speed.
This is EPISODE 0. It is a Beta Test version of what will be a weekly video podcast. Some will be live events where you can ask questions – others will be recordings
This webinar will provide new learning for the 35,000+ innovators who have participated in Innovation Engineering education programs. It’s also valuable for those who are new to the Innovation Engineering field of academic study and leadership science.
Feel free to share this link with your fellow executives and innovation team members.
After registering, you will receive a confirmation email containing information about joining the webinar.
PURPOSE of ACCELERATING INNOVATION – Video Podcast Series
On the IGNITING INNOVATION Video Podcast you will Learn How You Can Accelerate Your Ability to Innovate up to 6X Faster and 10X More Successfully Using the Science of System Driven Innovation