Good Morning Innovation Pioneers,
For years I have stated that “the idea” is but 10% of the creative force required to make an innovation successful. 90% is the cycles of learning, creating and problem solving required to turn an idea into a successful reality. Steve Jobs felt that it was a “disease” to feel that all you needed to do was to create a great idea and give it to people to execute. His experience was that there was far more creative work required in the development process.
Recently I read a quote form James Dyson – famous for the creation of Vacuums and Hand Dryers. Note – he’s a kindred spirit to the Innovation Engineering philosophy as it took hime 5,127 prototypes to create his first cyclone vacuum cleaner. Dyson feels that “The original idea is just 2% of the innovation journey. “
Thinking deeply about this – I think he’s right.
The idea is just 2% of the journey.
In Innovation Engineering Accelerators we literally accelerate the innovation discovery process – taking the idea from 2% to 10% of the way to market. The Accelerator is able to accomplish this because we have people from across the organization involved in the event. They help us adapt, adjust and reinvent the idea to increase it’s odds of being Meaningfully Unique for our organization, our customers and ourselves.
Following the Accelerator we have 90% of the Innovation work ahead of us.
This is why it is critical that we teach and enable thinkers across our organization to adopt and embrace the innovation mindset.
If we are to be successful with a Meaningfully Unique INNOVATION we MUST have creative thinking and problem solving in manufacturing, engineering, finance, regulatory, sales, marketing and leadership. We must hang together – with a common mission. Importantly, the mission must be of greater importance than the local issues of our functional department.
YOUR HOMEWORK FOR THE WEEK – This week take a moment to educate those who you interface with on your innovations. Help them understand the WHY of your innovation. WHY it’s of strategic importance to the organization. WHY it’s of importance to customers. WHY it’s personally of importance to you. As Dr. Deming is famous for saying “How could they know?”
Cheers from beautiful Scotland where I am working this week.